Just like other people who start a brand new project, I had no idea what I was doing. Sending 60 cold outreach messages a day, I was lucky to get one or two replies. It wasn’t until I discovered the power of personal branding that I realized exactly why I was failing. After becoming a sports student, I spent hours each week studying content and branding techniques used by industry-leading entrepreneurs – which I decided to model and implement for myself. ۔
After weeks of publishing content and branding myself according to my title, surprisingly, my reaction rate skyrocketed. I went from receiving some replies per day to 60 messages I was sending, getting 15-20 replies so far. Now you may say it’s a coincidence but I know it’s not true. That’s when I discovered the true power of a strong personal brand. As an entrepreneur in the online business world, it’s especially important to stand out on social media, it’s harder than ever – but more importantly, there are more scams than ever before.
A strong personal brand builds trust with your audience and potential clients, because they understand who you are, what you do and how you can serve them.
Whether it’s on LinkedIn, Instagram or Facebook – if you do business online, here are 5 ways to promote your personal brand and position yourself for maximum results.
1. Color palette
One of the most overlooked parts of a personal brand is the clear, bold color plate. As mentioned earlier, it is harder than ever to stand out, but by using strong colors to highlight your brand, you will become more recognizable and faint from the vanilla crowd. Add your chosen color to your posts, photo frames, client testimonials, and even banner and cover photos. Remember to keep it consistent across all platforms to make it as recognizable as possible.
“A brand is a collection of expectations, memories, stories and relationships that together account for the decision to choose a consumer or another product.” – Seth Goodin
2. Five pillars
One of the things I learned from a much-needed personal branding coach’s webinar was his 5-column approach. The 5 column method is simple. You choose the 5 things that best represent you and your brand, making sure that everything you post falls into these five categories. It could be anything. Are my example Health, business, nature, marketing and golf. That way, when someone comes to your profile, they can see your work at a glance.
3. Tell stories
In both written and video content, storytelling is a great way to connect and build trust with your audience. Storytelling is a great way to impress, engage and motivate people, and it’s a sure way to get people to use your content whenever you post. Remember, attention spans are getting shorter during the day, so use a story to connect them.
4. Unique content
Again, I can’t stress the importance of standing up. I know personally, every time I watch a normal video, I almost always go back to the scroll of the past – unless a great title strikes me once. Using technology to our advantage again, there are some amazing apps that allow you to create quality video content with canvas, development boundaries, subtitles and headlines that are sure to draw attention. Creating smart graphics and posts using Kenova is another surefire way to make your content more unique.
“The key is not that whatever story you tell makes your buyer a hero.” – Chris Brogan
5. Overdeliver in value
I am a great believer that the more you give, the more you get. It’s no secret that everyone loves free stuff – and by consistently providing value to your audience, you’re more likely to get stuck selling more. There will no longer be an easy photo post to keep your audience engaged, unless you are a supermodel. Value-filled content is the strongest content of 2020 and is a great way to promote your personal brand.
Personal branding is about building trust and creating a clear picture of who you are, what you do and how you can help people. By implementing these 5 tips in your personal branding strategy, you are easily building your reputation and social credentials without reminding your audience how reliable you are.