Apple It will launch its online store in India on September 23, bringing a range of direct services to consumers in the world’s second-largest smartphone market for the first time in 20 years since the country began operations.
The company, which currently relies on third party online and offline retailers to sell its products in India, It says its online store will offer Apple Care +, which extends the warranty on its hardware products for up to two years, as well as returning new models to customers by trading in the program. Allows access to discounts on phone purchases. These programs were not previously available in India.
“We know our customers are relying on technology to stay connected, engage in learning, and highlight their creativity, and by bringing the Apple Store online to India, we’re helping our customers at this critical time,” he said. I’m offering Apple the best, “said Deirdre O’Brien, senior vice president of Apple Retail + People, in a statement.
Tech Glass reported in January that the iPhone maker plans to launch its online store in India in Q3 this year. A month later, Apple CEO Tim Cook confirmed the development, adding that Apple would also launch its first physical store in the country next year.
On its website, Apple says it intends to offer financial assistance options to consumers in India as well, and students will receive additional discounts on Apple products and accessories. From next month, it will also allow users to watch free online sessions on music and photography from professional creations. And if they want, they can engrave emojis or text in their Indian language on their iPod.
The launch of the online store will mark a new chapter in Apple’s business in India, where almost 99% of the market is managed by Android. Smartphones. The iPhone maker has become increasingly aggressive in India in recent years. In July, the company’s contract manufacturing partner (Foxconn) began assembling the iPhone 11 in India. This was the first time the company was assembling locally available iPhone models in the country.
Handset collection in India enables smartphone vendors – including Apple – in which the Indian government can avoid about 20% import duty on imported electronics products.