Tick, The Chinese video-sharing app, which has become the center of a geopolitical power struggle that threatens to severely limit its global growth this year, said today that it will build its first data center in Europe.
The announcement of the Tick Tick Data Center in the European Union also follows a major decision by the European High Court last month to ban the transfer of international data, allowing the processing of data outside the bloc. There are legal risks.
The next data center, to be located in Ireland, will store its European customer data once it’s finished and up and running (which is expected in early 2022), TuckTock said. About 4 420 million (~ 497) will be invested in the country. M), according to a blog post by Global CISO, Roland Clotier.
“This investment in Ireland will create hundreds of new jobs, and with the modern physical and network security defense systems planned around this new operation, the security and safety of Tactical user data will be secured,” Clotter wrote. Will play a key role in further strengthening. ” He added that the load of European users in the regional data center will rapidly increase load times, which will improve the overall experience of using the app.
The social media app can’t break regional users – but a leaked add-on deck suggests it had 17M + MAUs in Europe early last year.
Everywhere you look today, the tide of protectionist sentiment is flowing. The tide of protectionist sentiment is flowing. Earlier this month, he threatened to use executive power to ban tick ticks in the United States unless he sold his business to a US company. . (Microsoft is in the frame as a buyer.)
Does Trump have the power to stop the TickTick app? Tech savvy teens will definitely deploy all their smarts to learn about any geo-blocks. But the operational impediment seems inevitable – and this has forced Tick Kotak to create a series of strategic opportunities to limit the damage and / or avoid the worst consequences.
Only after taking office has the US president expressed his willingness to make international business extremely difficult for Chinese tech companies. In the case of Huawei, the maker of mobile device and network kits, Trump has restricted the domestic use of his tech and relied on allies to shut it down from its 5G networks (with some success). Citing national security concerns from the Chinese Communist Party. .
Tick tock its beef has similar national security concerns, focusing on its access to user data. (Although Trump may have his own reasons for disliking this app.)
Tik Tik is taking steps to curb its international business from security concerns related to US pollution – and offers some concessions to Trump to overcome it. As well as creating 10,000 jobs in the United States, claiming that US user data is secure in the United States.
In parallel with setting up the EMEA Trust and Safety Hub in Dublin, Ireland earlier this year and putting its team on the ground, it is restructuring how it works in Europe. In June, it also updated its Terms of Service – in which it renamed the Irish subsidiary to its UK entity as well as the local data controller, meaning European consumer data is now its US presence. Tick tock does not come under Ink.
It reflects the different principles surrounding personal data that apply throughout the European Union and the European Economic Area. So while European political leaders are not as actively attacking Tik Tok as Trump, the company still faces a growing legal threat in the region.
Last month, the chief justice made it clear that data transfers to third countries could only be legalized if EU consumer data was not compromised by harassment monitoring laws and practices. The Chief Justice’s order (aka “Shames II”) means that data processing in countries like China and India – and, in fact, the United States – is now in the danger zone where EU data protection law is concerned.
One way to avoid this risk is to process data on European consumers locally. Therefore, Shrims II may also react to the tick-tock of opening a data center in Outland – and it will come up with a way to ensure that it complies with the requirements of this decision.
Privacy observers have suggested that the chief justice’s decision could speed up data localization efforts. This trend is also being seen in countries like China and Russia (and, under Trump, the United States seems to be).
EU data watchdogs have also warned that there will be no additional period after the CJEU after the US privacy shield data transfer procedure was repealed. Although users of other authoritative devices for international transfers are subject to restrictions – and either point out the dangers or inform a supervisor that the data is still ongoing (which may lead to an investigation) Is).
The European Union’s Data Protection Framework, GDPR, imposes severe penalties for violations – with fines that can take up to 4% of a company’s global annual turnover. So the risk of doing business around the protection of EU data is no longer small, even broader geopolitical threats are increasing uncertainty for global Internet players.
“The privacy of our community and the protection of data is and will continue to be our priority,” writes Tick Tick’s CISO, adding: “Today’s announcement is to protect our global potential and our customers and the Tick Tick community. That’s the decent thing to do, and it should end there. “