Have you ever wondered how the dating profession can consistently target your day-to-day conversion goals?
Or you may be wondering how to find the standard adult, VOD, and gaming traffic that best matches your offerings.
Well, if you have, you’ll be lucky!
We recently signed up with TwinArds – a self-serving adult advertising network and ad exchange – just to find out if it’s the first choice for those who specialize in adult advertising.
In this article we’re going to look at what’s new and what’s in store, as well as never seen before a case study, so you can get the art of adult traffic and improve the power of pop-unders. Create, video pre-roll, desi, banner, and twin ard intermediate ads.
What is Twin Ard?
TwinArd is a self-service, OpenRTB, an independent advertising network developed by Double Impact (formerly DoublePump).
Advertisers can bid on premium ad inventory in real time, and manage their campaigns with advanced targeting and optimization tools.
Advertisers can also take advantage of the network’s full tracking capabilities, precise user targeting, ad fraud protection tools, and Skype’s personal help.
Expect quality traffic from premium inventory at top GEOs, and access a custom tool that will maximize your campaigns.
Due to the Corona virus epidemic, the former Double Impact team is currently operating entirely remotely in Los Angeles and Budapest – using and including online task management and conferencing apps such as Slack, Skype, Jira and Fredesk. Barcelona has a flexi system. This is good news for advertisers who rely on the availability of a support team to manage their campaigns.
What ad format does Twin Red offer?
Let’s take a look at the ad formats you can choose for your campaigns on Twin Red.
Papinder: This type of ad displays a full page ad under the current browser window that appears when the current window is closed. While this is a popular format for affiliates, as it adapts well to a wide variety of offers, unfortunately Google has not shared the same idea and the banning of Google Advertising sites has begun to appear.
This format is still available on Twin Ard but check out the section below as it may no longer be the best ad format for your campaign. Although affiliates can still expect similar ROIs – and in some cases even see conversion increases – high volume campaigns can be affected as the Chrome browser accounts for up to 70% of all adult traffic. ۔
Display ads: You can find a wide selection of premium premium inventory for popular banner sizes and dimensions.
Intermediary: Intrastasial is an ad format adopted by Twin Ard to overcome Google’s ban on popcorners. It is fully compatible with Google’s new advertising policies and is available in a wide range of inventory.
It works by displaying an interactive landing page that appears after a user clicks on a link and reaches their destination. This may include optional features such as a countdown timer. This type of ad provides a good user experience and has a high click-through rate across all GEOs and verticals.
You can use the same creative and advertising copy that you used for Poponds, which leads to the transition to the relentless use of relentless advertising pain. Publishers need to provide a dismissal button on the ad.
Video pre-roll: This format displays in-stream video clips that play automatically when a user clicks on a video link, such as you know from YouTube, etc. A large amount of premium traffic is available in the form of future proof ads.
Native: Local ads use a custom widget to blend in with the surrounding content and increase clickthrough rate and ROI. They are also a popular choice with affiliates who run large-scale campaigns. Each placement is equal to one block in the local ad widget. You can run local ads through CPC or CPM and they have proven to work well, especially in dating, gaming and neutral verticals.
They generally work well with ad-style lenders and are fully integrated into the user experience. This is a relatively new ad template for Twin Ard and includes a premium ad inventory of high volume publisher sites that generate a lot of traffic.
Local ads have high user engagement, but make sure you test everything for the best results, including headlines and multiple images, and promote your conversions using emoticons and macros. ۔ Advertisers can currently use more with Country}, City, Browser macros to follow.
Publishers may also be interested in Twin Ard’s ‘competitive’ technology. This allows publishers to display any ad that gives them a higher price, which can be either a regular banner ad or a desi widget in the same ad space.
Push: This form of revolutionary advertising has proved extremely popular with people associated with it over the past few years. It works on all devices and users can receive notifications even when they are not actively viewing the page they have subscribed to. Push is live on Twin Ard but is only available through OpenTRTB at the time of writing, so make sure you click the notification button to stay active for any progress.
Experiment with these ad formats and test the various ad sizes to see which ones work best for your offer. You will get a lot of quality traffic on the network offering cam, dating, VOD and games.
What’s the story with the mistakes?
In early 2020, Google made some far-reaching policy changes that have had a significant impact on publishers driving adult traffic.
Most importantly, the Papinder format is now banned in sites that run Google ads and in the Google Chrome browser.
It was a huge blow to the ads that used the Popinder ad format, and the publishers with the Papinder inventory suddenly found themselves losing 5 figures of revenue overnight.
Twin Ard (now under the management of Peter Robinsefener, former CEO of Traffic Stars) has been at the forefront of developing innovative editorial solutions to address this issue and keep up with Google policy updates.
A notable development from Twin Ard is the inclusion of Central Advertising. They use creativity like pops, but if you were familiar with the form of the pop-up ad from Double Broker before, you might notice some changes.
We recommend talking to your account manager and running test campaigns using batch ads to see how they work.
Getting started with Twin Ard
It only takes a few minutes to register a new account on Twin Ard.
First select the Advertiser button and then fill out the Partner Questionnaire that will connect you to the premium features in the network.
Once approved, you’ll be able to unlock new payment methods and increase your spending limits.
Once you submit your information and accept the terms and conditions, your account status will change to pending approval.
You will see it from the dash:
Just click to add funds and you will create your first campaign at all.
The first thing you see when you log in to your account is the Advertising Dashboard. This gives you a collection of runs from the last 30 days and will show account information, including any active and placement.
If you want a more detailed summary of your campaigns, you can click on the Campaigns tab. This is where you can create your first campaign – as we’ll see in a moment.
Next, the Media tab to view all your saved creations.
This is especially useful because not only can you group all your creations in one place, but you’ll also be able to see how they view the end user.
Want more tracking?
You can add macros to your destination URL to get additional data about your campaigns, such as which sites are providing the most traffic and which browsers are working best for your offer.
TwinArd encourages you to offer multiple multiple creative sizes for each ad format to access maximum inventory across multiple networks.
Click the Summary Report tab or the Advanced Report tab to check your statistics, or select the Accounting tab to view funds and payment history.
That’s about this part of Dash, so now let’s check out how you can use Twin Ard to create a profitable campaign and boost your ROI!
Use of Twin Red: A Case Study
Adult – CPA target $ 50
Instead of going through every step of the campaign creation process, we’ll use a live case study that will show you clearly how you can use Twin Ard to make crazy profits.
For this case study, the advertiser used the Adult Force offer.
It is a very popular brand and it is interesting to see that you can get such a high ROI with such an offer.
First, the ad started with a specific goal to identify which 300 × 100 banner locations would perform well. (You don’t have to start with exactly that goal – but make sure you have clear results in mind when planning your campaigns.)
Creators were improved on the end of the partner, using iFrames, so the ad had more time to focus on the campaign. Doing so also helps combat banner blindness and refreshes the user’s creations.
Another advantage of this strategy is that the ads that are paired are removed, while the ones that perform well are shown more often. To make things even better, add at least one new creative to the flow based on Ad, Adultforce Rolling.
When setting up your campaign on Twin Ard, you can choose Run of Network (RON) or target specific locations.
The campaign was created using RON, and targeted the United States for banners in the form of 300 × 100 display ads. Also, no specific targeting was used – so the same ads were shown across all OS and browsers.
This means that the campaign is receiving traffic from all publisher sites on the network through a 300 × 100 inventory. This is usually a great strategy to get started on which sites are performing best for your ads, especially if you do not already have the data to work.
The frequency cap was set to 1 every 24 hours and the campaign lasted 30 days. This will give you valuable data to work with, and small budgets can easily reduce that and still get good results.
Over 30 days and over 12 million impressions, it was clear that one site was performing better than others for this offer.
But did it serve the advertiser’s purpose?
There were a total of 19 conversions, including an advertising cost of 0 1,052 and a CPA of 55.39.
Out of these 19 conversions, SiteCrisht accounted for 11 of them, with a CPA value of .54.51. So not too shaky!
It was the best CPA of all the sites tested on the ad. Encouraged by test data and positive ROI, the ad created a new campaign targeted at just one publisher.
From here, things get trickier:
Separate placements were created for the two operating systems. One placement was designed to target Android and Chrome browsers, and the other was specifically targeted at iOS.
More bids were allocated at these two locations than at the initial campaign, and frequency capping was changed from 1 to 24 in 24. This was done to ensure that the volume quota was met as the campaign is now targeting only one publisher.
Long term performance
After running this campaign for another 3 months, the setup was successful.
So much so that the above two placements topped the list for the best performing advertising campaigns in the advertiser’s account.
This is a huge win and it shows that by testing and isolating your campaigns in this way you can get good results.
The campaign ran in September, October, and November نومبر November tripled the conversions in both places, leaving the other two months behind.
This is a powerful example of how you can use twin colors with popular adult offerings to achieve exceptional results and improve your campaigns for consistent performance.
Pro tip: If you get this move right, some odd offers could turn out to be historically much higher ROI.
Creating your first campaign
Click on Create a new campaign Buttons from the Campaigns tab. Next, give your campaign a name and specify start and end dates, and click Next to continue.
Here you can select the budget for your campaign and click Create a campaign Button to start. You’ll still need to add placements and targeting, so click here Set a new location.
From here you can set the basics, targeting, scheduling, media rotation, caps and bids.
There are some clear features of Target Target to help you get qualified traffic to your offers.
These include country, city, sexual orientation, network targeting, and channel targeting.
Use the latest options in Targeting technology Sections for targeting specific devices, OSs and browsers.
Next, fill out the scheduling table and include your creations in the media circulation.
Click Creative to see which appointments are using this media and experiment creatively in your browser.
Next, add your costs and frequency caps, and choose your bid and zone. Use it to select individual publishers for your campaigns.
Another good thing about Twin Ard is that it benefits from a second price auction when choosing a dynamic CPM. This means that if your bid is the winner, you will only pay one increment compared to the other higher bid when using the dynamic CPM bid.
From here, if you look in the left corner of the dash, you’ll see a daily list of expected appointments and a median bid for your appointment. For best results, it is recommended that you bid on the median bid.
Finally, add the name of your bidding location, review your appointment, and you’re good to go!
Don’t worry too much if you think you may have overlooked something in your first campaign, as you can edit your bids, zones, caps, targeting, schedules and creations from the Campaign Details tab. Will be able to
TwinArd works with all popular trackers and is extremely easy to configure for advanced reporting.
If the tracker you use is not included, you can reach out to the support team for help.
If you have any doubts about how to use this feature, contact your account manager who will be able to assist you.
Be sure to use custom macros to get detailed information about your campaigns.
Funds can be added to your account from the Accounting tab.
You will have your cash balance, credit limit and the amount you will be available to spend. You can add funds by wire or Pixim – with a minimum deposit of P 500 for wire and $ 100 for Paxim. PayPal is available but only on request. You can also view your payment history and account ledger from the same tab.
It is also possible to create a pro pharma invoice for pending campaigns in the future.
While it would be nice to see additional payment options for the account, most users should have no difficulty raising funds.
The Twin Ard is an inspiring team led by a modern team that is making all the right calls in response to the rapidly changing climate.
Focusing on the interstitial and native areas, as a solution to the Papand Torch Bomb, is a timely development and it will be interesting to see what effect it has in the coming months.
There is a good range of ad formats that, along with high traffic partners in the network, should guarantee a good return on your investment.
The volume and quality of traffic is good and will change well for adults, VODs, and affiliates working with sports presentations.
If you have a jumping fence or you want to try out Twin Red for your offers, now is a good time to get in.
With so many customers working or working from home, the offerings associated with all the vertical sections are well traced.
Twin Ard offers the best opportunity to take advantage of this misery and use it to your advantage.
The quality and volume of traffic should be enough to attract high volume people who are serious about making money.
Ready to get started?