Apple delays mobile ad apocalypse, app review changes, TikTok deal gets complicated – TechCrunch

Apple delays mobile ad apocalypse, app review changes, TikTok deal gets complicated – TechCrunch

Welcome to the AppCanch series this week in Apps, which supports the latest OS news, their applications and reads the money that goes through it all.

The app industry is as hot as ever, with a record 204 billion downloads and 120 2019 billion user spending in 2019. People are now spending 3 hours and 40 minutes a day using apps while competing with TV. Apps are not a way to pass idle hours – they are a big business. In 2019, the combined value of the first mobile companies was estimated at 54 544 billion, 6.5x more than without Mobile Focus.

In this regard, we help you keep up to date with the latest news from the world of apps on a weekly basis.

This week, a handful of top stories lead our coverage. Negotiations over a tick deal began this week over whether a U.S. company could export the Tick Tick app’s algorithms as part of any U.S. acquisition. Apple also made headlines for delaying the rollout of a potentially devastating iOS 14 transformation that has alarmed the advertising community. It has also announced that it will not ban apps from advancing security updates and bug fixes, even after App Review blocked their app updates for non-compliance with the policy.

Apple delays mobile ad delay

Image Credit: Apple

Apple announced this week that it would delay a controversial change that would affect how ads are targeted at iOS and iPad OS mobile users. To protect users’ privacy, Apple is preparing to introduce a new, in-app promp in iOS 14 that will ask users if they would like to allow tracking of the desired ad. Since most consumers don’t like the nature of digital advertising in general, you know what they will choose!

This change includes an identifier known as IDFA (Identifier for Advertisers) that allows advertisers to determine how well their ad is performing. This includes which channels promote consumer quality. This allows advertisers to make better and more informed choices about their digital advertising costs. This is an important part of today’s app marketing.

Overall, we’re talking about a large-scale industry turmoil. According to M-Marketer, US mobile advertising reached 87 3.83 billion in 2019. Globally, app-installed advertising spending was 8 57.8 billion in 2019 and is expected to increase to 8 118 billion in 2022, according to data from each app flyer. And yet, Apple isn’t really participating here. Instead, it only offers search ads in its App Store. But to promote apps, Apple relies on the organization – such as the curated collection in the App Store and the stories about the apps on the Today tab. It can help drive direct traffic to apps, such as external presses, but the most effective way to get users is to spend on ads installing the app.

The mobile advertising industry has built itself around IDF, offering tools that make it easier to measure ad performance and improve advertising costs. Apple was ready to end this industry. And the marketers, as you can imagine, were nervous. It is even called an apocalypse.

Alternatively, Apple was offering SK Ad Network, which was introduced in 2018. But it lacked a lot of informative marketers, such as feedback, creative, re-marketing, app events, lookback windows, user life value, ROI, retention or collaboration analysis.

An example of this photo taken on March 22, 2018, shows apps for Facebook and other social networks on a smartphone in Chennai. (Photo credit: Arun Sankar / AFP via Getty Images)

Last week, Facebook talked about how serious the change would be in its business, saying that, during testing, it was found that mobile app install campaigns generated 50% less revenue for publishers. Is. “The impact on the Audience Network could be huge on iOS 14,” the company noted, referring to the ad network that uses Facebook data to target ads on publishers’ websites and apps.

A few days later, Apple announced that the change was being stopped:

We believe that technology should protect the fundamental right of consumers to privacy, and that this means giving users the tools to understand which apps and websites use their data for advertising or advertising measurement purposes. Sharing with other companies as well as tools to revoke this tracking permission. . When enabled, a system prompt will give users the ability to allow or reject app-by-app tracking. We want to give developers the time they need to make the necessary changes, and as a result, the need to use this tracking permission will take effect early next year.

It is unclear whether Apple intends to respond to any of the industry’s concerns during this delay, or if mobile marketers have been given more time to figure out how to move beyond the data into the future. ۔ But at the very least, it’s later. Apple just announced changes to the IDFA at WWDC this year – there’s not enough time for the entire industry to connect itself to the SK Ad network or implement other tasks. What’s the big question with Apple’s long-term goals? Rewriting the rules to get yourself to sit at the table.

Apple removes App Store jailbreak for bug fixes

App Store Icon 2

Image Credit: TechCrunch

Apple often put iOS users at risk when it prevented developers from posting policy violations on the Apple Store. In some cases, developers need to immediately release security patches and other bug fixes that can cause major problems for their users.

As Apple has begun to crack down on breaches of the App Store, including those requiring the use of Apple Pay for app purchases, more developers are in dire straits. Apple launched Basque’s new email app immediately after its launch, and even temporarily rejected the free WordPress app, because in some web ideas, users can go to a page where they can Upgrade to paid plan.

WordPress’ Matt Mullenweg turned to Twitter for help as a last resort, realizing that the company could not even send its bug fixes until the issue was resolved. The move caught Apple’s attention, and focused on the situation. Apple even apologized.

Changing the app review, which is now alive, will provide a way for developers stuck in a similar situation to keep up to date on their most important updates, but not other improvements to the app. Apple’s plans have already been announced in the WWDC, but the rollout is timely as Apple moves toward polishing the App Store. However, reducing these denials to a potential catastrophe for developers can also see less developers talking publicly about their rejection or running to the press. With the urgent need for a major bug fix to run them, rejections every day can go unnoticed.

In the past, developers have been afraid of penalties for talking to the press about their concerns. But in a new era of mistrust, more and more people have started talking when they feel that Apple is unfairly punishing their business. At least for US regulators. Congress has been gathering evidence from developers that could ultimately influence the government’s decision to regulate the App Store. One has to wonder why Apple thinks it is capable of fighting. It is fighting in the courtroom with Epic Games and endangers the code of conduct, when the whole matter could have gone with a small cut in its commission structure. Evaluate “Services” Really If it wants to take such a risk, it is the future of Apple’s business.

Tick ​​tock deals become more complicated

A tick-tock logo appears on the smartphone

China-2020/08/05: In this pictorial example, a tick-tock logo is shown on a smartphone. (Photo illustration by Sheldon Cooper / Supa Images / Light Rocket by Gelty Images)

Everyone is waiting for the next shoe to come out with the title of Ticket Tok. Tick ​​Tick, one of the world’s largest mobile apps, is being banned in the United States if it fails to reach an agreement by the September 20 deadline. When China imposed new restrictions on the export of AI technology, China has now thrown a wrench in the negotiations of the agreement. The order could potentially complicate the Tick Tick deal, as it could mean the Chinese government’s approval to transfer Tick Tick’s algorithm with another IP to any potential US stakeholder. Need to take

This allows buyers to either enter into an agreement without an algorithm in order to meet the deadline, or on a transition period for an agreement with the Committee on Foreign Investment in the United States (CFIUS). Try to communicate. The latter will relieve some of the pressure by dialing back the animosity required by the Trump E.O. Buyers may also try to approve the export to China (which is not really a timely option) or possibly license the algorithm from Tik Tok Parent Byte Dance.

Anyone who tackles the success of Tick Tick without its algorithm has obviously not spent much time on the app. Now that it has access, its addiction comes from its highly accurate algorithm that learns exactly what you want to see using more than just basic gestures. Rotating it from the beginning is unusual, but given the right investment and qualifications, it is not an insurmountable obstacle. Still, that’s not what buyers were looking for. Wal-Mart engineers rebuilding Tick Tick? Can you imagine

  • Amidst the uncertainty of tick tock, SnapChat had a great August day. The constant uncertainty surrounding the future of Tik Tok may have given SnapChat a huge boost in August. According to Sensor Tower, the app saw about 5.28.5 million new installs last month, the largest download month for the first time since May 2019, when it installed 41.2 million new installs. Only the second month except May 2019, where SnapChat saw more monthly downloads in August than in December 2016. Downloads increased 29% in August 2020, compared to 9% in July. (Sarah Perez / Tech Glass)
  • India has banned PUBG mobile, and more than 100 Chinese apps.Geopolitical tensions between India and China have once again boosted the app’s economy this week, as India has banned 118 more Chinese apps, which it calls “India’s sovereignty and integrity, India’s defense, the state.” Security and public order are considered “biased.” The country banned 59 Chinese apps, including Tik Tok, in June. Newly banned apps include Baidu, VChatwork, Tencent Wayne, Rise of Kingdoms, APUS Launcher, VPN for Tik Tok, Mobile Taubau, Yoko, Sina News, Cam Card, PubG Mobile and many more. Included. (Manish Singh / Tech Glass)
  • Pakistan blocks five dating apps, including Tinder and Grinder. Pakistan said on Tuesday it had blocked Tinder, Grinder and three other dating apps for not complying with local laws surrounding “immoral content”. (Gibran Nayyar Peshmerga / Reuters)
  • Fortnight left a 1.2 billion hole in the market. Since its launch in March 2018, Fortnight has raised more than $ 1.2 billion in player costs, according to Censor Tower estimates. On Google Play, it has grossed 9. 9.7 million since its release on the store front in April 2020. In 2020, Fortnight earned $ 293 million in player costs, spending 28 3,283 million on the App Store alone. (Craig Chapel / Sensor Tower)
  • Robin Hood faces SEC probe for failing to disclose agreement with high-speed traders. Robin Hood, a popular stock trading app for thousands of years, is facing a civil fraud investigation for failing to fully disclose the process of selling his clients’ orders to high-speed trading companies. (Dave Michaels; Alexander Osipoch / The Wall Street Journal)
  • Amazon’s new design on iOS to reach all US consumers by the end of the month. Amazon has made a major change to its iOS app, including new colors, updated navigation, floating quick access bar and other changes to make it easier to browse the app with one hand. By the end of September 2020, the rollout will reach 100% of US consumers. These changes come at a time when more consumers are shopping online due to health concerns surrounding the spread of the corona virus. (Sarah Perez / Tech Glass)
  • Apple launches iOS 13.7 – Coveid 19 19 Exposure Notification Express with iOS 13.7 to follow later this month with Android. Apple and Google are introducing new tools that make it easier for public health authorities to implement digital exposure notifications without having to develop and maintain individual apps. iOS 13.7 update launched this week, Android 6.0 will arrive this month. (Daryl Atherton / TechCrunch)
  • Introduce game IQ. App Annie introduced a new game analytics product, Game IQ, which uses data science to maintain and maintain custom rankings that scale game analytics itself. Works Game IQ will offer visual reports that include answers to questions such as market size, class, gender, subgener, tags and more. (App Annie)
  • Google initially introduced ‘Kids Mode’ feature for Lenovo tablets, Google Kids Space, for Android. This feature provides a dedicated format for kids on Android tablets that will offer a collection of apps, books and videos for kids to enjoy and learn. KidsSpace will first launch on the Lenovo Smart Tab M10 HD Gener 2, but Google aims to give kids space to more devices in a timely manner. (Sarah Perez / Tech Glass)
  • Play Store, App Store revenue can be limited to 20% in Russia. A lawmaker in Russia has introduced a bill that would reduce the revenue of Apple and Google’s App Store. If enacted, the law would limit commissions to اط 20 on both app stores, including paid downloads and in-app purchases. (Rai Padla / Android Community)
  • The Apple-epic queue has been closely watched by the head of German distrust. The German Federal Cartel Office said that the Apple-Epic lawsuit in the United States has really attracted our interest, and Apple is considering opening its own investigation. “We are in the beginning, but we are watching it closely,” said Andreas Mondt, head of the Federal Cartel Office. (Douglas Bose Wine / Reuters)
  • Bambozer raised 45 45 million for its live video shopping platform. The company’s offerings, which work on mobiles like Instagram Live, use H&M, Motivo, Moda Operandi, Frame, Lysovaruma and Showfield.
  • Toss Lab raises 13 million for its cross-platform collaboration platform, JANDI “Slack of Asia”.
  • Based in San Francisco Skiz will make an IPO worth 3.5 3.5 billion. The company offers a platform to make mobile games competitive, allowing users to play with friends or strangers for cash, prizes or points. It also enables sports tournaments.
  • Dating app Bumble allegedly talks to bankers about the 2021 IPO At a cost of سے 6 to بل 8 billion.
  • Shopping app Desire submitted its draft entry to the SEC for IPO. The company has raised 1. 6.6 billion from investors to date, and was valued at .2 11.2 billion as of last summer’s financing round.
  • Bangalore-based online learning startup Incompetence Announced that it has collected 150 million In a new round of financing, the Facebook-backed firm is valued at 1. 1.45 billion.

The last campfire

Apple contacted Hello Games in 2018, the studio behind the hit title number Men’s Sky, to ask about the titles working on the Apple Arcade. The last campfire is the result of these negotiations. The game tells an artistic tale of a lost amber trapped in a lost place, meaning finding and finding a way home. The game also supports controllers in addition to touch controls.

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